Self - Evaluation : Research , Teaching , Service and Contributions to Diversity Kenneth

I aim to provide rigorous answers to specific questions at the intersection of advertising, media and technology. These questions are traditionally classified under the headings “media economics” and “advertising effectiveness,” although my work pushes the boundaries of both areas in new directions. I focus on advertising and media because I believe they are (i) inherently interesting, (ii) important, as measured by allocations of time and money, and (iii) experiencing rapid changes with profound implications. My work has dealt with a number of emerging issues, including how advertising influences viewing, search and purchase behavior; business models for advertising sales; fraud; and market failure. My colleagues in the field know me as an applied researcher, an expert on advertising and media, and someone who frequently introduces new research topics in those areas.